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The energy at CIFF 2024 is electric! Our GENMAX booth has quickly become a must-visit spot. Since we opened yesterday morning, visitors from Europe, Central Asia, and the Asia-Pacific region have streamed in.
What stands out during these first two days is the focused nature of our conversations. Manufacturers aren’t just browsing; they arrive with specific production challenges. They engage our team in detailed technical discussions.
“The quality of interactions this year is remarkable,” says our Head of Sales. “We’re seeing serious buyers who know how our innovations can enhance their production.”






Our UX4 has become an unexpected highlight. Visitors are particularly impressed by:
The ability to handle material thicknesses up to 60mm, especially valuable for premium mattress components
Our live demos of the MX6 continue to draw attention. Manufacturers recognize its versatility for Jump, Continuous, and Striped pattern applications. Many visitors return with colleagues to see:





We’re excited about several on-the-spot purchase commitments. A Spanish manufacturer committed to the UX4 after seeing its superior bonding quality firsthand. This immediate validation shows the impact of our engineering innovations.
Our conversations reveal how closely our development priorities align with current market needs. Manufacturers express concern about production stability in uncertain conditions. This challenge is exactly what our latest generation of machinery addresses.
With two days remaining, we’ve called in additional technical specialists to manage the rising consultation requests. If you’re at CIFF this weekend, visit booth S12.1 B31 to see our innovations firsthand. Our team is ready to discuss how GENMAX machinery can meet your production challenges.